For many CEOs and managers, COVID-19 has catapulted their businesses into a forced global experiment of working from home.

Companies are now scrambling to change the way they conduct business. In fact, how to set up an effective remote working environment for your team has become an existential necessity.

Case in point: we were recently hired by a multinational B2B brand to help their HR executive team adjust to…

How Private Equity Can Use Better Branding

Imagine that the former face of your prominent private equity firm is now more famous for lurid emails to his female assistants, losing important deals to competitors and telling everyone that you fired him after he quit.

Suddenly, your house is ablaze and what you say and how you say…

Peter LoFrumento

Helping purpose-driven leaders & firms accelerate growth through corporate communications, brand & management consulting (

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