Peter LoFrumento – Medium

Peter LoFrumento

Peter LoFrumento

Change in Every Stick: Chewing on Fruit Stripe Gum’s Demise

Three NYC bodegas and a half-hour of searching later, I found myself confronted with a stark reality — the iconic Fruit Stripe gum, along…

5 min readApr 12, 2024

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Change in Every Stick: Chewing on Fruit Stripe Gum’s Demise

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Peter LoFrumento

#1 Mistake That Makes Us Wrong More Than We Think

There is no expert as authoritative — in his or her own mind — as the know-it-all.

5 min readJan 7, 2024

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#1 Mistake That Makes Us Wrong More Than We Think

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Peter LoFrumento

Saying Goodbye with Grace: How to Lay off Employees Without Being a Heartless Jerk

Microsoft, Disney, QVC, Rivian, Dell, Boeing, Alphabet, eBay, Twitter, General Motors, Ericsson…The list goes on, covering more than 500+…

5 min readAug 19, 2023

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Saying Goodbye with Grace: How to Lay off Employees Without Being a Heartless Jerk

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Peter LoFrumento

What Madonna and Your Office Culture Have in Common

If you viewed Madonna’s NFT collection, then you’ll understand why the Material Girl earned worldwide attention. Her NFTs — Mother of…

6 min readFeb 28, 2023

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What Madonna and Your Office Culture Have in Common

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Peter LoFrumento

Reducing the Risk of Unwanted Employee Resignations

The CEO of a national REIT recently described the residential real estate market to me as ‘having a moment’.

5 min readNov 30, 2021

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Reducing the Risk of Unwanted Employee Resignations

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Peter LoFrumento

Mistaking Diversity for Inclusion (and what you can do about it)

I was surprised by the invite to meet about Diversity & Inclusion, since the company had previously earned kudos from industry colleagues…

5 min readApr 17, 2021

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Mistaking Diversity for Inclusion (and what you can do about it)

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Peter LoFrumento

Doing Well by Doing Good: The ESG Road is Open, Better Learn to Drive

Have you ever driven behind an eight wheel semi and not been able to see the driver? Well, if you can’t see him, then he likely can’t see…

4 min readMar 8, 2021

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Doing Well by Doing Good: The ESG Road is Open, Better Learn to Drive

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Peter LoFrumento

REMOTE TEAMS: 3 Effective Strategies For Managing Them During COVID-19

For many CEOs and managers, COVID-19 has catapulted their businesses into a forced global experiment of working from home.

4 min readApr 21, 2020

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REMOTE TEAMS: 3 Effective Strategies For Managing Them During COVID-19

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Peter LoFrumento

Talk Ain’t Cheap, It’s Priceless

How Private Equity Can Use Better Branding

6 min readFeb 11, 2020

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Talk Ain’t Cheap, It’s Priceless

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Peter LoFrumento

Brand Down: When Your Boss Gets The Boot

Sometimes in business the signs of things to come are right in front of us.

5 min readJan 28, 2020

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Peter LoFrumento

Peter LoFrumento

Helping purpose-driven leaders & firms accelerate growth through corporate communications, brand & management consulting (https://www.peterlofrumento.com)

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